Get creative with it – just no f*n boring shots of people looking stiff and awkward.
That was my brief for shooting the Grolsch Grid at Gasometer & The Laundry in Fitzroy this week. I ran with it. It’s not often that you are really allowed to run off the hook and do what you want on a shoot, so when it happens you want to make the most of it.
The idea for the Grolsch campaign is – Get together a bunch of emerging artists from different mediums, put them together in bars around Melbourne and invite the world to come by and check it all out. As always, there’s so much amazing talent around Melbourne just aching for an audience. I’m generally not a fan of electronic music, but Bossman Records (VJ) smashed it. Check em out if you get a chance.